A sulfate-free hydrating shampoo that gently removes buildup and infuses hair and scalp with omega-7-rich sea buckthorn for soft, silky, bouncy hair.A little goes a long way with this concentrated formula. Normcore is infused with a cocktail of vitamins and antioxidants to gently cleanse and hydrate hair, leaving it soft and shiny. Don't forget to emulsify in your hand before massaging into the scalp for optimized foaming results.