Vitalitys Art Absolute Pure Red Permanent Colouring Cream Low Ammonia Cream color extract. Pure color extracts that allow for brighter colors. They are used in combination with the Absolute Art cream color, to create personalized shades. They give more reflection, more light, more hold. Long-lasting colouring cream with mixture of protective oils. Natural essences to enhance colour brightness. Longer lasting and greater stability with the new colourings with improved fastness. Innovative “binomial effect” technology guaranteed by the exclusive formulation of the Protector Oil in combination with the “Absolute” colouring cream. Maximum protection thanks to linden and calendula extracts. Delicate scents to make the colouring application more pleasant. 60ml FEATURES: Regenerates keratin Softens the cortex and protects the scalp The colouring mixture penetrates gradually and evenly through the hair fibre and dyes the melanin, the hair’s natural pigment Less aggressive with reduced damage to the hair Anti-inflammatory action, moisturising and soothing Reconstructs the capillary fibre DILUTION: 1 : 1.5 for the natural series 1 : 3 for the ultra-lightening series FOR PROFESSIONAL USE ONLY