This non-drying formula loves lips back with skincare ingredients and all-day color. Flower Extracts and Wax help smooth lips to reduce the look of lip lines, while Kokum Butter, Hyaluronic Acid, and Squalane help keep lips feeling conditioned. Plumping Peptide Technology helps plump the look of lips 10-hour color-true wear Reduces the look of lip lines Plumps the look of lips instantly Keeps lips feeling soft and conditioned Press gently onto bare lips or on top of lip balm to create a stain effect. Marc Reagan, Executive Director of Global Artistry BOBBI BROWN Luxe Matte Lipstick 3.5g After Hours.