The Clairol Blonde It Up is an advanced blonding system that lightens hair up to five levels with no bleach. Its patented AminoLift technology lightener effectively lifts pigments inside the hair, while the AminoGlycine complex helps protect hair's natural keratin and protein, and ...The Clairol Blonde It Up is an advanced blonding system that lightens hair up to five levels with no bleach. Its patented AminoLift technology lightener effectively lifts pigments inside the hair, while the AminoGlycine complex helps protect hair's natural keratin and protein, and helps keep its structure intact.
It makes your hair up to five levels lighter without the side effects of bleaching, with a conditioned, soft and glossy finish. Shade: Platinum Blonde.