VIBRANT COLOUR: The highly pigmented Aubergine hair dye deposits an intense colour gently. Packed full of oils, our formula conditions as it delivers bold plum colour. READY TO USE AT HOME: With no ammonia and bleach, you can achieve your deep Plum hair colour without damage. The lighter your hair, the more vibrant the shade. NO DAMAGE DYE: With Raspberry Seed, Sunflower Seed and Avocado Oil, our gentle formula nourishes your hair as it colours. Our Augergine semi-permanent colour coats the outside of the hair, so is ideal for promoting good hair health, especially after bleaching. MADE IN UK: Our Aubergine formulas are made in the UK. Our semi-permanent shade promotes gentle hair colouring on bleached, pre-lightened and natural hair.