e.l.f. Power Grip Primer + 4% Niacinamide

A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Gel primer formula with sticky texture grips makeup for long-lasting wear Infused with 4% niacinamide to help even out skin tone and brighten Gives skin a dewy, glowing finish Translucent-finish primer works on all skin tones 100% vegan and cruelty-free Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.