Seeing is Believing. The classic moisturising formula. Rich, emollient, protective, it cushions skin with moisture and provides an occlusive barrier to prevent moisture loss. Tests show a significant reduction in the appearance of fine dryness lines and a dramatic improvement in skin's appearance in just 14–21 days*. BENEFITS Humectant, attracts moisture to the skin. Helps keep skin soft and smooth. Provide an occlusive barrier to prevent moisture loss. Helps smooth the skin surface. Penetrates deeply to build an inner moisture reserve.