Estée Lauder uses the slogan Drama Maker - Care Taker to describe the Turbo Lash Mascara, as it gives lashes a dramatic lift and provides comprehensive care at the same time. The hairs appear longer, fuller, more elastic and shinier after application, revolutionising eye make-up. The unique formula with its smooth consistency coats each lash individually and effectively reduces the risk of hair breakage. The supply of moisture increases resistance, immediately increases volume and allows the hairs to grow longer. This emphasises the eyes. The brilliant shine further intensifies the effect and adds a factor that makes the highly pigmented mascara an indulgent, superior make-up product.Turbo Lash Mascara by Estée Lauder: eye make-up of a special kind The moisturising, conditioning and nourishing aspects of the make-up create more than just short-term effects. Regular use of the mascara increases the lifespan of the hairs, making them longer, fuller, grow faster and better. The dramatic look is safe and visible from the first application. Volume and length continue to increase. Not only the lash line benefits from this. The increased care effect also means less effort for a theatrical and enchanting eye look.