Excellence Crème by L'Oréal Paris is a permanent hair dye that provides a rich and long lasting hair colour performance now with complexion flattering reflects up to 100% grey hair coverage. With universal reflect a unique blend of harmonious reflects. The reflect U is a unique combination of cool and warm reflects for a rich colour result that is natural looking. The beautifying colour enriches your own natural hair colour and leaves you with a multi-tonal result. Follow the instruction leaflet and read the safety information. Be colour safe always patch test 48 hours before use.