Helena Rubinstein was an entrepreneur and philanthropist. In 1902, she started her business career in Australia distributing a beauty cream that her mother had used. She soon founded a beauty salon and manufactured cosmetics, working hard to expand her business at every turn. Rubinstein opened salons in London and Paris, and when World War I began she moved to America. Her beauty business grew into a worldwide cosmetics empire, and she eventually created the Helena Rubinstein Foundation in 1953 to fund organizations for childrens health. The regenerating serum with a pleasant texture is ideal for all skin types, as well as for all ages. It increases the skin's resilience, refreshes, perfectly pamperes the skin and gives it exactly what it needs. Helps smooth out wrinkles, restores skin density and maintains a youthful appearance. Active substances: plant cells - increase skin density, defense complex - protects against premature aging and external influences. Effects: strengthens the skin, softens, tones, smoothes and prevents wrinkles, effectively hydrates, softens and brightens, leaves a youthful and healthy appearance, prevents dehydration, suitable for all skin types.