Many women know the following problem all too well: freshly coloured hair only retains its intensity for a few days and fades after just a few washes. But did you know that this problem can be solved by choosing the right shampoo? The innovative ColorVitality Shampoo from KMS helps to protect your hair from fading too quickly by providing reliable colour protection. This allows you to showcase your coloured hair for a much longer period of time without having to re-colour it promptly - which, in turn, also saves you money.Locks the colour into the hair and gives it a beautiful shine The Colorvitality Shampoo from KMS offers your hair outstanding colour protection, which helps your hair to hold its new colour three times longer than when using a conventional shampoo - in simple terms, the colour is simply locked into the hair. In addition, KMS Colorvitality also preserves the vibrancy of coloured hair and gives it a beautiful shine. Enjoy your freshly coloured hair for a long time with this impressive shampoo and enjoy it anew every time you look in the mirror.