Ammonia-free formula The Inoa Permanent Color by L'Oréal Professionnel Paris is the optimised, luxurious permanent hair dye in a brand-new design. The vegan formula mixes even better and is easier to apply to the hair thanks to the improved smoother texture. The odourless hair dye offers up to 100% grey-hair coverage. Various nuances deliver a high-gloss finish and the colour intensity is retained for longer. The Clear shade is a colourless nuance that gives the hair a unique sheen. It can also be mixed with a different nuance to create a pastel shade. This hair dye moisturises the tresses and offers an anti-dryness effect that lasts for up to 6 weeks. It delivers perfect results and ensures a pleasant scalp feel. Great importance is also placed on the packaging: the instruction leaflet is omitted to reduce paper consumption The tube is made from 95% recycled aluminium.The lid is made from recycled plastic.