Hair care Dyes L'Oreal Paris Excellence Creme Hair Coloring #7,1 Ash Blonde 01 Advanced triple care crème colour. Natural-looking multi-tonal colour that’s true to you. For a beautifully blended colour that compliments your natural look without a grey in sight. New bigger conditioner. Excellence leaves hair feeling strengthened, protected, and replenished for up to 6 weeks of intensive colour care.