Kiss goodbye constant mirror – checks and touch – ups. Now you can get all – day bold colour and shine for up to 24 hours, with new Infallible 24HR 2 Step Lipstick. A collection of long – lasting lipsticks that stay put, no matter what life throws at you. The formula doesn’t bleed or feather, meaning you can get your perfect pout all day long. Waterproof, kiss – proof, life – proof! The secret? It’s all thanks to the 2 – step application, which starts with bold, high – impact colour infused with super – charged pigments. Then apply the Colour – Boost Balm – a moisturising colour balm that boosts colour intensity and adds shine. The lipsticks are enriched with hyaluronic gel to helps keep lips feeling soft, supple and smooth.