Loreal L'Oreal Paris Preference Vivids Permanent Hair Dye

Our Preference expertise is now at the service of Vivid Colours in 14 shimmering shades. Get high-intensity bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colour experts for ...Our Preference expertise is now at the service of Vivid Colours in 14 shimmering shades.

Get high-intensity bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colour experts for up to 3X shinier hair and a luminous colour result you can trust. Be colour safe and always do your 48-hour patch test.