Loreal Excellence Permanent Hair Colour 5.6 Rich Auburn Loreal Paris Excellence Hair Colour is the a permanent hair colour that gives you up to 8 weeks of fade-defying, Ultra-intense colour from day 1. Enriched with Ceramide, a replica of hair's natural cement, leaves the hair looking Smoother and feeling Protected. Collagen, Known for its firming properties collagen-infused Excellence Crème leaves hair feeling replenished. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. Always read the leaflet enclosed with your product, especially if this is your first time using it. Make sure to do a patch test 48 hours before use.