L'Oreal Paris Preference Infinia 3 Brasilia Dark Brown Hair Dye is a dark and radiant shade of brown that will leave your hair feeling soft and shiny and looking healthier than ever before. L'Oreal Paris Preference Infinia 3 Brasilia Dark Brown Hair Dye is designed with a patented fade resistant permanent colour which means the colour will last longer than other hair dyes. It pr s perfect coverage for even grey hair and leaves you hair shiny and conditioned resulting in a smooth silky touch. The result of this product is an even colour from root to tip which will not fade or become dull. Your colour will stay luminous and full of life - keeping its shine for up to 6 weeks.