Ready for Unbelieva'brows? Introducing new L'Oreal Paris Unbelieva'Brow Longwear Brow Gel to create natural, fuller-looking brows. The 2-in-1 brow tint and gel formula ensure eyebrows are perfectly filled and volumised - build as desired to create natural to bold brows. The ultra-fast drying formula sets in just 90 seconds to create an eyebrow look that lasts from AM to PM, without budging.