Makeup Revolution's Conceal & Define concealer in 50 shades - the product that broke the internet when it launched in 2018 - continues to be the gold standard in concealers, whatever your budget. Multiple award winners. Animal cruelty free, vegan AND bestselling. A Conceal & Define concealer is sold every 20 seconds in the UK. Why do they do it? This lightweight yet full-coverage concealer with a matte finish covers imperfections, evens skin tone and neutralises dark circles. Its intense, long-lasting pigment lasts 16 hours and can be used to shape and add definition. The applicator allows for the gentlest application that won't drag on the delicate skin under your eyes. Plus, it's now non-comedogenic, meaning it won't block pores or cause breakouts.