Sibling to Milk Makeup’s much-loved High Volume Mascara, this brow gel lives up to its predecessor’s impressive results. In search of a vegan alternative for beeswax, which is often used as a binding component in brow gels, Milk Makeup opted for naturally lit plant-derived oil in their formula. This vegan hero ingredient conditions and sets brows, without causing any stiffness or flaking. The intelligent formula also contains tinted heart-shaped fibres, which latch onto each individual hair for fuller natural-looking arches. Another dash of genius comes is the small spoolie brush, which both grooms and distributes the gel evenly through your hairs. Choose between eight transfer-proof shades including ‘Haze’ for blonde to light brown hairs, ‘Dutch’ for mid-brown hairs, and ‘Grind’ for deep brown to brown-black hairs. It’s worth noting that while the brow gel grants a hiiiigh dose of volume, it’s non-psychoactive and therefore completely safe to use.