Gluten free, Created by an independently owned, woman-run company in Madrid, Spain, Naturtint has been the leader in scientifically innovative hair color and cleaner hair care for over 25 years. Naturtint’s botanical-inspired formulas contain only the highest quality ingredients and are designed to deliver and maintain radiant color and shine. Naturtint is on a mission to empower you with these gorgeous easy-to-use at-home hair color and cleaner hair care products: Naturtint Permanent Hair Color is the first permanent hair color certified by the USDA BioPreferred program, exceeding minimum USDA certified biobased content for hair styling products by using less petroleum-derived and more naturally derived substitutes. The same amazing colors you love, but now with a 100% naturally derived propylene glycol alternative. Everything you need to color is included in each kit, and now with the all-new 1.69-ounce tube of the Naturtint Quinoa Multi-care Mask proven to nourish and help increase color retention by up to 20%! Naturtint’s Color Care line features Shampoo, Conditioner, and CC Cream leave-in conditioner, which are color-safe and pH-balanced to protect and maintain vibrant, long-lasting hair color. These formulas are enriched with nourishing plant-based ingredients like shea butter, baobab, and sunflower seed extracts to cleanse, moisturize, smooth, and protect. Naturtint Root Retouch is a PPD-free permanent hair color formula that will help you seamlessly blend in your grays and roots in between full permanent hair color applications. The Root Retouch is also great for concealing a few unwanted grays without the commitment of coloring all of your hair. Each kit comes with everything you need for a successful application!