Be bolder for longer with the new OGX Color Care collection. This protective shampoo for colored hair utilizes Colour Bond Plex technology, which has been proven to extend color for up to 4 weeks. The strengthening, sulfate-free formula prevents fading, shields against UVA and UVB rays, while enhancing elasticity and helping protect hair from future damage. Expect 60% stronger hair after just a couple of washes, with super shiny smoothness and a vibrant, long-lasting color!