Clear Flakiness and Soothe Scalp Irritation. Multi-award winning Flaky/Itchy Scalp Anti-Dandruff Shampoo. Extremely soothing, with a fresh apple fragrance, it relieves scalp irritation while clearing flakiness and build-up. It is mild enough for daily use, and will leave your hair shiny and manageable. Flaky/Itchy Scalp Shampoo’s exceptional ingredients include Lauryl Betaine, which cleanses without redness or irritation; and anti-microbial Piroctone Olamine, which helps relieve flaking and itching. Unlike other anti-dandruff shampoos, this one won’t dry out your hair or strip it of colour. Use it as your main shampoo, or in conjunction with the recommended shampoo for your hair texture, for an occasional deeper cleanse.