Preference Cool Blondes 7.1 Iceland Hair Dye

L'Oreal Preference Cool Blondes Iceland 7.1 is a permanent hair dye that provides luminous, cool ash blonde color with up to 100% gray coverage. The translucent gel formula is enriched with precious shine oil to nourish your hair while you color, leaving it soft, shiny, and healthy. The Iceland shade is a light ash blonde with cool, ashy reflects that is perfect for anyone who wants to achieve a sophisticated, cool-toned look.

It also includes an anti-brassiness purple mask to help neutralize yellow tones and keep your blonde color looking cool for up to 6 weeks.