Preference Cool Blondes 7.1 Iceland Hair Dye - Image 1

Preference Cool Blondes 7.1 Iceland Hair Dye

£7.98
4.2 (2874 reviews)

Highlights

  • Anti-Brass Mask enriched with purple dyes to neutralise yellow undertones
  • Up to 6 weeks of anti-brassiness care
  • Up to 8 weeks of fade-defying colour
  • Multidimensional Colour and High-Impact Shine

L'Oreal Preference Cool Blondes Iceland 7.1 is a permanent hair dye that provides luminous, cool ash blonde color with up to 100% gray coverage. The translucent gel formula is enriched with precious shine oil to nourish your hair while you color, leaving it soft, shiny, and healthy. The Iceland shade is a light ash blonde with cool, ashy reflects that is perfect for anyone who wants to achieve a sophisticated, cool-toned look.

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