Preference Vivids Colorista Hair Dye Bright Red 8.624

This vibrant shade is designed for those who dare to stand out, providing a bold yet sophisticated look. With expert formulation and advanced technology, this hair colour not only delivers an impressive hue but also ensures a glossy finish that radiates beauty for up to 8 weeks. Say goodbye to dull locks and hello to vibrant, luminous hair that turns heads wherever you go.

L'Oreal Paris has leveraged their Preference expertise to create a salon-quality hair dye that is easy to apply at home. The unique Liquid Gel technology is infused with expertly selected dyes, resulting in a colour that shines up to 3X more than untreated hair. You can trust that each application will leave your hair beautifully coloured, with a depth and shine that looks like it came straight from the salon.

The included Shine Protect conditioner is a true game changer. Enriched with a UV filter and Vitamin E derivative, it helps maintain the vibrancy and radiance of your newly coloured hair, protecting it from environmental factors that can dull its shine. Remember to perform a 48-hour patch test to ensure colour safety, and follow the simple instructions for the best results.

Transform your look and embrace the power of bright colour with L'Oreal Paris Preference.