Preference Vivids Colorista Hair Dye Mocha 5.23

Our Preference expertise is now at the service of Vivid Colours in 14 shimmering shades. Get high-intensity bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colour experts for up to 3X shinier hair and a luminous colour result you can trust. Be colour safe and always do your 48-hour patch test.