Enriched with 100% pure virgin coconut oil, shea butter and coconut milk, this shampoo gently cleanses the hair and scalp while hydrating and leaving hair soft and shiny. Virgin coconut oil is rich in nutrients and contains moisturizing properties that deeply nourish the hair. Shea butter moisturizes hair and protects it from drying out, while coconut milk nourishes hair and gives it a silky shine. Apply a small amount of shampoo to wet hair and gently massage into hair and scalp. Rinse thoroughly and repeat the process if necessary. For optimal results, follow with Shea Moisture 100% Virgin Coconut Oil Daily Moisturizing Conditioner. Your hair will be clean, hydrated and refreshed. This shampoo is free from harmful chemicals like sulfates, parabens, and phthalates. It is a natural and eco-friendly choice for hair care. Pamper your hair with Shea Moisture 100% Virgin Coconut Oil Daily Moisturizing Shampoo and enjoy the benefits of hydrated, healthy, shiny hair.