A creamy-lather, sulfate-free shampoo that repairs and smooths for healthy hair thats twice as strongin the cult fave Brazilian Bum Bum Cream scent. Brazilian Joia shampoo and conditioner help mend and prevent breakage for strong, damage-free hair. With encapsulated plant-based keratin beads, SOL Seal Technology instantly smooths and helps repair split ends. Frizz-fighting. Shine-boosting. Color-safe. Made with Brazilian Hair Expertise for dramatic results.