The ultimate power pout! This creamy-matte, full-coverage lip colour delivers intense moisture with bold, long-lasting colour and stays in place for up to 12 hours of continuous wear. The texture is weightless on lips and comfortable. The colour-rich formula will not bleed or transfer. Enriched with Vitamin E and avocado oil, Stay All Day Liquid Lipstick hydrates and softens the lips so they look and feel beautiful! Celebrated for its incredible staying power, lightweight feel, and beautiful matte finish, this award-winning formula has been a cult favourite for years among Stila fans and beauty aficionados alike.