PUREPLEX TECHNOLOGY: Unique bond reconstructor treatment uses genuine Plex Technology, corn proteins and vitamins to effectively rebuild the hair’s natural structure during hair colouring. PurePlex for Stonger Healthier Hair EASY CREAM FORMULA: Non-drip formula promotes easy application of your Colour Freedom permanent hair dye, delivering perfectly even, 100% grey coverage and beautiful colour to your hair. PERFECT HAIR COLOUR WITH ADDED GLOSS + SOFTNESS: Shine Booster Complex with shea butter and argan oil to nourish, protect and add beautiful shine. Boosts colour penetration for a radiant finish and permanent colour results PROFESSIONAL SALON FORMULA: Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant, developer, PurePlex system and disposable gloves METALLIC GLORY: Choose your Metallic Glory hair dye shade from Knight & Wilson and achieve bold colours full of gloss and radiant shine. Long-Lasting 100% Grey Coverage